John G. Downs, MBA, is a marketing professional with over 20 years of experience. Since he grew up professionally with the internet, starting a digital marketing company was a natural progression. When you get right down to it, John is a marketing problem solver who writes for a living. Welcome to his marketing reflection
and thought blog page.
Popularity – The Thick Leg of SEO’s Three Legged Stool
SEO (Search Engine Optimization) is often described as a "Three-Legged Stool" with three pillars or components contributing to a successful SEO campaign. The three legs typically represent: Accessibility: Accessibility is sometimes called Technical SEO by web...
How to Drive More Sales from a Company Website
It Starts with Knowing Who Is Playing in Your Sandbox Sun Tzu says, "If you know the enemy and know yourself, you need not fear the result of a hundred battles." Fortunately, businesses do not have to dodge arrows or bullets when competing for new customers online....