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Our digital marketing approach focuses on meeting customer goals and objectives.
John G. Downs, MBA, is a marketing professional with over 20 years of experience. Since he grew up professionally with the internet, starting a digital marketing company was a natural progression. When you get right down to it, John is a marketing problem solver who writes for a living. Welcome to his marketing reflection, market analysis, and ideas blog page.
Colorado Tree Company Update # Two – Benchmarking Web Presence
Tree company owners have ever wondered how your company's web efforts compare to the competition. Downs Digital Marketing has been tracking and studying the web presence of the Denver tree service market since 2010. We expanded our web presence analysis for locally...
Popularity – The Thick Leg of SEO’s Three Legged Stool
SEO (Search Engine Optimization) is often described as a "Three-Legged Stool" with three pillars or components contributing to a successful SEO campaign. The three legs typically represent: Accessibility: Accessibility is sometimes called Technical SEO by web...
How to Drive More Sales from a Company Website
It Starts with Knowing Who Is Playing in Your Sandbox Sun Tzu says, "If you know the enemy and know yourself, you need not fear the result of a hundred battles." Fortunately, businesses do not have to dodge arrows or bullets when competing for new customers online....
Video Library
Downs Digital has been tracking the tree service industry in Denver and Colorado for over ten years. The top tree companies actively compete for new customers on the web and are serious about their SEO efforts. Many web marketing activities they use apply to other industry verticals across Colorado and the nation.
Since Content is King on the Web, Downs Digital writes a lot. We have covered topics from Jimi Hendrix to tree biology, residential property management to nanotechnology, and everything in between to describe our customers’ products and services.
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